Vitamin K2 Market Segmentation — product, application & channel
The Vitamin K2 Market segment covers dosage form (softgels, tablets, drops), end-use (supplement, functional food, clinical), and distribution (pharmacy, supermarket, online). The supplement segment dominates, with softgels preferred for bioavailability. Clinical prescriptions—co-prescribed with osteoporosis or statin therapy—are niche but growing. Online retail is accelerating growth; pharmacist-recommended SKUs in bricks-and-mortar stores support credibility.
FAQs
Q1: What dosage form leads?A: Softgels, due to absorption advantages.
Q2: Are prescription K2 products common?A: Growing, in combination with bone/cardiac therapy protocols.
Q3: Which channel drives growth?A: Online platforms for convenience and education.